Would you like to know more about the method of ‘The egg of Columbus’? Join our masterclass on Thursday May 23rd 2019 from 6.30-8.30pm
Innovation is quite difficult. Two out of three organizations confirm that they wouldn’t survive if they wouldn’t innovate on time, while only 33% of the companies actually focus on innovation and 50% doesn’t invest in innovation at all. How come?
Our brains are not ready for innovation. We are used to think in fixed patterns. The method of ‘The egg of Columbus’ will break with these patterns. The result is ground-breaking innovation.
See what is happening in the world. It is developing at a very fast pace. Changing consumer behavior through global access to knowledge and information, but also complex world problems such as climate change, the energy transition and refugee flows force us to come up with different solutions. In 2050 computers will be even 'smarter' than humans and 80% of the people will no longer have a job because linear analytic thinking is replaced by robots. A different way of thinking is necessary to be distinctive for future markets. One in which we balance our left and right hemisphere and thus come up with outstanding ideas of added value.
What do you learn
- The meaning of innovation by disruptive thinking
- Why do we need it
- The method to come up with groundbreaking innovations
About the author and speaker
Monique Juffermans studied Science of Communication and Economics at the University of Amsterdam. After graduating she studied Conceptual Design at the Rietveld Academy. Owner of concept agency Dutchlabel in Amsterdam and founder of the innovation think hotel with 100 out of the box thinkers.
CEOs, DGAs, business developers, innovation managers and professionals who recognize that all business models are finite and want to learn how to innovate their business in time.
Costs of the masterclass 250,- euro. This includes sandwiches on arrival and a drink afterwards. You will also receive the book of 50,- euro as a gift. We have a maximum of 50 seats available. Register in time: https://bit.ly/2MT7a6d. For questions: 020-6388770 or mail: firstname.lastname@example.org