While developing a groundbreaking concept we examine the DNA of a company and study the megatrends that are in line with the core values of the organization. When you connect them to latent needs of target groups and simultaneously solve a relevant world problem, your company will be future-proof and will conquer future markets.
We thereby follow the method of 'The egg of Columbus', a book and eponymous think tank that developes innovative, out of the box concepts. Think of talking medicine packages that can remedy 16.000 hospitalizations on a yearly basis, since many people can not read the small font on the leaflet and therefore use the medications incorrectly. Making the world a better place is not so difficult. You just need to start.
Or think of a supermarket of the future, where you don't scan the products but your wrist. Most people don’t know properly what their body needs or where they have a dificiency. Everyone has a mineral or vitamin shortage. If you are not aware of the symptoms, the symptoms will come out only years later and you get sick, but you don’t know where it came from. Therefore, it is important to be informed in advance of your deficiencies. But who is going to inform you about that? This is a true opportunity for the market. A supermarket that becomes your health coach and who will advise you on what vitamins and minerals you need and tailor your grocery list to supply you with the things your body really needs.
The Egg of Columbus connects your organizations DNA with emerging megatrends and at the same time addresses a world problem. In this case, we made health care more affordable.